Entrepreneur Sumit Birla, the Founder and CEO of Two0TwoMediaHouse, continues strengthening his presence in India’s digital and media landscape as he recently appeared for a feature interview at the iconic Radio Mirchi studio. Known for shaping the digital journeys of thousands of creators and professionals, Sumit Birla’s appearance at one of India’s most respected radio brands marks a powerful milestone in his growing public profile.\ Two0TwoMediaHouse , built under Birla’s leadership,...

Branding in India has entered a structural transition marked by the decline of attention-centric advertising and the rise of legitimacy-driven brand ecosystems. While early digital growth in India emphasised scale, celebrity endorsement, and algorithmic amplification, the 2026 landscape demonstrates a shift toward culturally embedded communication, participatory brand governance, and trust-indexed market engagement. This article argues that India’s branding evolution reflects a broader...

The Republic Day celebration on 26th January 2026, marking India’s 77th year, became truly unforgettable for everyone present at the college event when rising actor and internationally acclaimed author Mukul Phate took the stage. What was expected to be a formal address soon transformed into a deeply moving and inspirational experience that resonated with students, teachers, and young children alike. From the very beginning, Mukul Phate commanded attention with his calm confidence and...