Rashmi Shetty: The PR Leader Redefining Communication With Heart, Purpose & Humanity
- Neel Writes
- Nov 1, 2025
- 2 min read
In a world where everyone is trying to be seen, Rashmi Shetty is quietly proving that the real power lies in being understood.
Rashmi — Founder & CEO of Cohort Communicationz — has spent over two decades shaping narratives, guiding leaders, and building communities through communication that feels genuine, thoughtful, and human. She isn't chasing noise or virality. Her mission is simpler and far more meaningful: helping brands and individuals build credibility and connection in a way that lasts.
Her career didn’t begin with entrepreneurship. Rashmi learned the ropes across corporate communications desks and agency teams, absorbing the mechanics of media, reputation, and storytelling from the inside. That experience prepared her for her own venture — Cohort Communicationz — a consultancy centred on value-based PR, thoughtful storytelling, and leadership communication. For her, PR isn’t a megaphone; it’s a bridge.
She often says, Visibility without credibility is just noise. That single sentence captures her philosophy — brands don’t just need to be seen, they need to be trusted.
Cohort Communicationz helps founders, CXOs, and growing brands nurture trust, build character-led public images, and speak to audiences who resonate with their values. Instead of playing the volume game, the agency builds reputations with a human tone — focusing on relationships, community, and purpose.
This human-first lens runs deeper than business. Rashmi's leadership style leans into empathy, emotional intelligence, flexibility, and mental well-being. She sees people, not profiles. In her world, communication is half skill, half compassion — and entirely meaningful.
Her public roles reflect that same purpose-driven conviction. Rashmi serves as State President for the Women Empowerment Council under WICCI and holds a national role with the World Leaders Forum, championing ethical growth and women’s leadership. She’s also a certified psychology counsellor from NHA Singapore and mentors women and youth through platforms like Mentor2Go. In every space she enters, she blends clarity, confidence-building, and emotional awareness.
Then comes the personal chapter that shapes her worldview most deeply. Rashmi is a mother to a young adult on the autism spectrum, and she is a powerful advocate for neurodiversity and inclusion. Her advocacy isn’t staged or performative. It’s her lived reality. It brings a rare depth to her voice — one grounded in resilience, acceptance, and love. She doesn’t just talk inclusion; she practices it.
As India’s communications landscape evolves at breakneck speed — flooded with digital chatter, influencers, and algorithm-driven visibility — Rashmi represents a grounded alternative. She is building a future for communications that is slower in the best way: deliberate, thoughtful, real.
Her work suggests a shift happening beneath the surface: from hype to honesty, from attention to trust, from marketing to meaning.
This isn’t just PR. It’s purpose-led storytelling. It’s culture-shaping leadership. And it’s communication with a conscience.
Rashmi Shetty continues to embody what the industry increasingly needs: a voice that reminds us stories are not currency — they are connection. And real connection builds not just brands, but communities.
Contact
Email: rashmi@thecohort.in
Phone: +91 99305 39669
The heart of her journey? A simple truth: communication is not about being louder. It’s about being real — and having the courage to lead with humanity.
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